Does your product have what it takes to win a Parents' Choice Award™?
Established
The Parents' Choice Awards is the nation's oldest and most respected nonprofit program created to recognize quality children's media and toys. It honors the best material for children: books, toys, music and storytelling, magazines, software, video games, television, websites and mobile applications.
Credible
Parents' Choice Foundation's independent panels of educators, scientists, performing artists, librarians, parents and, yes, kids themselves, use long established criteria and field tested methodology to identify quality media and toys designed for infants to young adults of varied skills and interest areas.Competitive
Approximately 20% of those items submitted to the Parents' Choice Awards™ program receive a commendation in one of the six award levels: Classic, Gold, Silver, Recommended, Approved, and Fun Stuff, underscoring the influential and celebrated achievement of being honored as a Parents' Choice Award winner.Trusted
The Parents' Choice Award seals are a distinguishing mark of quality and achievement.
Valued
Parents' Choice Award-winning products are valued by consumers, coveted by industry professionals and promoted by retailers. Displaying a Parents' Choice Award seal shines a highly respected spotlight on your products.
Let more than 30 years of Parents' Choice Awards™ brand equity and its network work for you. Apply now (download entry forms to the right) for an opportunity to become part of the Parents' Choice Award Winners circle.
What will winning a Parents’ Choice Award™ do for my product?
Throughout the year, the Parents’ Choice Awards are featured in publications large and small, online and off, television and radio, coast to coast and across the seas. Regular coverage in USA Weekend Magazine, Sirius/XM Satellite radio and About.com focuses an ongoing national spotlight on Parents’ Choice Award winners. Parents’ Choice Foundation’s media outreach adds to the regional and metropolitan reporting. Our coverage in USA Weekend alone delivers our product recommendations to over 23 million households.
As a Parents' Choice Award winner, your product is widely and continually promoted among a community of Parents' Choice websites, applications and social media outlets as well our extended network of strategic, promotional and content partners including Education.com, TiVo and IndieBound.org in addition to many others. Winning products have the potential to be exposed to over 50 million consumers - all at no additional cost. Why? Because the products we work so hard to find help underscore our mission and our message. And that's news worth sharing.
The diagram below illustrates the extensive network of exposure that Parents' Choice Award winners receive —beginning with our award announcements and continuing as long as the product is available on the market.
How do I get started?
- To apply for a Parents' Choice Award, click here to view our Call for Entries calendar.
- If your product category is currently open, download your entry form to the right.
- If you are not currently receiving our Call for Entries emails, sign up to receive the latest news and schedule information about all of our awards.
- Follow us on Facebook and Twitter to receive the latest news from Parents' Choice and see how we work to promote our winners everyday.
- Check out our website, blog and Gift Finder App for iPhone/iPod touch.
- Email us with any questions. We look forward to reviewing your product!
What our Award Winners are Saying
"Winning a Parents' Choice Gold Award gave the Money Savvy Pig instant, respected and independent credibility. We know that parents use the Parents' Choice Awards as a short cut to their own research on the benefits of a particular product; gift and toyshops do too. As a result, our phone lines were flooded when the award was announced. The media even felt more comfortable touting the Money Savvy Pig as well since Parents' Choice called it the educational toy of the year."Susan Beacham
CEO, Money Savvy Generation
"Parents' Choice offers honest and reliable reviews of children's products including our Scholastic Storybook Treasures DVD series. We trust their expert reviewers to provide thoughtful and thorough consideration for our key products. It's an invaluable 'seal of approval' that helps build awareness among parents, and generate sales."
"The Parents' Choice Foundation offers smart, well-considered evaluations. I always recommend the Parents' Choice Awards program to my clients because I am confident that each product will receive a fair and expert review. A Parents' Choice Award offers a highly respected, invaluable boost for any new CD or DVD."Beth Blenz-Clucas
Sugar Mountain PR
Learn More:
- About the Parents' Choice® Foundation
- About the Parents' Choice Awards™ program, including our evaluation process and what our awards committees look for
- Learn more about eligible product categories, guidelines for submission and FAQs
- About the Award Levels
- Meet some of the Parents' Choice Awards Committee members
Entry forms are only available when a category's Call for Entries is open. All forms are available in interactive Adobe PDF format.
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General Inquiries About
the Awards Program
awards@parents-choice.org
Seals Use Guidelines and
Seals Order Form
seals@parents-choice.org
Entry Forms & Entry Process
awards@parents-choice.org