Does Your Product Have What It Takes
to Win a Parents' Choice Award®?

What others are saying about our awards
The award we received from the Parents' Choice Foundation was invaluable. As the most highly regarded independent evaluator of children's toys and media, their award legitimized our small company and allowed us to communicate our work to a broader audience and collaborate with large, well respected organizations. - Roberta Scherf, Founder/CEO, Thinking Moves
The Parents' Choice Foundation offers smart, well-considered evaluations. I always recommend the Parents' Choice Awards program to my clients because I am confident that each product will receive a fair and expert review. A Parents' Choice Award offers a highly respected, invaluable boost for any new CD or DVD. - Beth Blenz-Clucas, Sugar Mountain PR
Parents' Choice offers honest and reliable reviews of children's products including our Scholastic Storybook Treasures DVD series. We trust their expert reviewers to provide thoughtful and thorough consideration for our key products. It's an invaluable 'seal of approval' that helps build awareness among parents, and generate sales. - Michelle Newman, New Video


What will winning our award do for you?
Winning a Parents' Choice Award offers access to a network of over 50 million consumers - all at no cost to you. Click the diagram below to learn more.

Diagram
A Winning Equation
To be considered for a Parents' Choice Award®, products must include excellent production values, universal human values, appeal to children, and age appropriateness. Above all, the Parents' Choice Awards committees look for products that entertain and teach with flair, stimulate imagination and inspire creativity. Judges are interested in how a product helps a child grow in many ways: socially, intellectually, emotionally, ethically, and physically. Products must be free of racial or gender bias and must not extol violence.

Equation

Why Apply for a Parents' Choice Award®?

Established
The Parents' Choice Awards is the nation's oldest and most respected nonprofit program created to recognize quality children's media and toys.  It honors the best material for children: books, toys, music and storytelling, magazines, software, video games, television, websites and mobile applications.

Credible
Parents' Choice Foundation's independent panels of educators, scientists, performing artists, librarians, parents and, yes, kids themselves, use long established criteria and field tested methodology to identify quality media and toys designed for infants to young adults of varied skills and interest areas.

Competitive
Approximately 20% of those items submitted to the Parents' Choice Awards® program receive a commendation in one of the six award levels: Classic, Gold, Silver, Recommended, Approved, and Fun Stuff, underscoring the influential and celebrated achievement of being honored as a Parents' Choice Award winner.

Trusted
The Parents' Choice Award seals are a distinguishing mark of quality and achievement.

Valued
Parents' Choice Award-winning products are valued by consumers, coveted by industry professionals and promoted by retailers. Displaying a Parents' Choice Award seal shines a highly respected spotlight on your products.

Let more than 30 years of Parents' Choice Awards® brand equity and its network work for you. Apply now for an opportunity to become part of the Parents' Choice Award Winners circle.

What will winning a Parents’ Choice Award® do for my product?
Throughout the year, the Parents’ Choice Awards are featured in publications large and small, online and off, television and radio, coast to coast and across the seas. Regular coverage in USA Weekend Magazine, Sirius/XM Satellite radio and About.com focuses an ongoing national spotlight on Parents’ Choice Award winners. Parents’ Choice Foundation’s media outreach adds to the regional and metropolitan reporting. Our coverage in USA Weekend alone delivers our product recommendations to over 23 million households.

As a Parents' Choice Award winner, your product is widely and continually promoted among a community of Parents' Choice websites, applications and social media outlets as well our extended network of strategic, promotional and content partners including Education.com, TiVo and IndieBound.org in addition to many others. Winning products have the potential to be exposed to over 50 million consumers - all at no additional cost. Why? Because the products we work so hard to find help underscore our mission and our message. And that's news worth sharing.

The diagram below illustrates the extensive network of exposure that Parents' Choice Award winners receive —beginning with our award announcements and continuing as long as the product is available on the market.

Diagram of PC Promotion


How do I get started?
  • To apply for a Parents' Choice Award, click here to view our Call for Entries calendar.

  • Learn more by linking to your product category in the list to the right. If your category's Call for Entries is open, click the button to apply.

  • If you are not currently receiving our Call for Entries emails, sign up to receive the latest news and schedule information about all of our awards.

  • Follow us on Facebook and Twitter to receive the latest news from Parents' Choice and see how we work to promote our winners everyday.

  • Check out our website, blog and Gift Finder App for iPhone/iPod touch.

  • Email us with any questions. We look forward to reviewing your product!

What our Award Winners are Saying

"Winning a Parents' Choice Gold Award gave the Money Savvy Pig instant, respected and independent credibility. We know that parents use the Parents' Choice Awards as a short cut to their own research on the benefits of a particular product; gift and toyshops do too. As a result, our phone lines were flooded when the award was announced. The media even felt more comfortable touting the Money Savvy Pig as well since Parents' Choice called it the educational toy of the year."

Susan Beacham
CEO, Money Savvy Generation


"Parents' Choice offers honest and reliable reviews of children's products including our Scholastic Storybook Treasures DVD series. We trust their expert reviewers to provide thoughtful and thorough consideration for our key products. It's an invaluable 'seal of approval' that helps build awareness among parents, and generate sales."

Michelle Newman
New Video
Distributors of the Scholastic Storybook Treasures DVDs


"The Parents' Choice Foundation offers smart, well-considered evaluations. I always recommend the Parents' Choice Awards program to my clients because I am confident that each product will receive a fair and expert review. A Parents' Choice Award offers a highly respected, invaluable boost for any new CD or DVD."

Beth Blenz-Clucas
Sugar Mountain PR

Learn More:
Learn More & Apply!
Select your product category below to learn more:
Audio Software
Book Television
DVD/Blu-Ray Toy
Magazine Video Game
Mobile App Website
Our complete schedule of call for entries and award announcements.
Stay Informed
Sign Up to receive Call for Entries emails.
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Parents' Choice, Ability Index, Parents' Choice Awards, Parents' Choice Gold Award, Parents' Choice Silver Honor, Parents' Choice Recommended, Parents' Choice Approved, Reading is Power, What-Kids-Who-Don't-Like-to-Read, Like-to-Read are trademarks of Parents' Choice Foundation.